In the last few years we’ve seen an explosion of web sites offering a simple service: shrinking long URLs down to nice manageable sizes. Demand for URL shortening has been driven largely by Twitter’s 140-character per tweet maximum. Without a URL shortener you’d have little room in a tweet to say anything about an included link. The URL for this post, for example, would take up nearly three quarters of a tweet’s real estate.
Fortunately for the web user, competition in the URL shrinking business has resulted in the rapid development of new features. Various shortener services now offer integration with web browsers or social media sites, link previews, and even profit sharing based on advertising. All in all there are far too many options out there for me to attempt any reasonable summary of them. A quick Google search for “best URL shortener” will net you plenty of blogs and other sites that have attempted to shoot that particularly quickly moving target. For this post I want to highlight two features offered by many URL shorteners that grads and academics might find particularly useful, whether you’re using Twitter or not.